Adidas Stadium Of Lights

19169

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Palais Brongniart, Paris, September 2016

Adidas is launching its new football boot collection and wanted to create an event in the heart of Paris.

Stadium of Lights aimed to showcase a vision of the future of football through several installations, where visitors could test their skills and share their best scores on social media.

All Access Design and the DContract agency teamed up to deliver several interactive experiences for the launch of the new Adidas Speed of Lights collection.

AAD brief: writing, programming, and content production for all interactive games – set design and scenery design – overall lighting design, overall technical direction.

My responsibilities: production management for creative and technical teams, client follow-up and recommendations.