Nike Lab X Olivier Rousteing

Nike Lab X Olivier Rousteing - Frederic Janin

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LION PROJECT: NIKE LAB X OLIVIER ROUSTEING

In collaboration with French designer Olivier Rousteing, Balmain’s artistic director, Nike Lab launched a fashion collection inspired by football and France, created to leverage and capitalize on EuroCup’16. Inside, a 360° mapping served as a backdrop for a show presenting the collection.

https://www.youtube.com/watch?time_continue=3&v=YgMBKyD9A5c&feature=emb_logo

Cité Universitaire de Paris, 2018

In collaboration with French designer Olivier Rousteing, Balmain’s artistic director, Nike Lab launched a fashion collection inspired by football and France, created to leverage and capitalize on EuroCup’16.

For the occasion, the Volontiers agency produced and designed a large-scale show. The Chateau de la Cité Universitaire de Paris was utilized to host the many guests around a cocktail reception, where they could discover the brand’s footballing past. The doors then opened to the outside, revealing an impressive 30-meter diameter dome, erected for the occasion.

Inside, a 360° mapping served as a backdrop for a show presenting the collection. Meticulously planned, this show combined models moving around a pyramidal structure and dancers whose movements interacted with the projected images. From a golden DJ booth, perched atop the pyramid, A-Chal and several renowned DJs performed live until the end of the night.

Agency Volontiers for Nike Lab.

Artistic direction, content creation by Superbien.

Synchronization, light design, and photo direction by All Access Design / Moment Factory.

My responsibilities for All Access Design:

Production management of creative and technical teams, budget management, recommendations and client follow-up.