Yves Saint Laurent Beauty Station

Yves Saint Laurent Beauty Station - Frederic Janin

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Yves Saint Laurent Beauty Station

Yves Saint Laurent marks its presence by setting up a pop-up beauty station that evokes the vast US landscapes.

Coachella, Palm Springs, April 2019

Yves Saint Laurent marked its presence by setting up a pop-up beauty station that evoked the vast US landscapes. This pop-up store allowed makeup enthusiasts to treat themselves to items to pamper themselves for the Coachella festival. This structure took the form of a gas station, but also offered the opportunity to test the cosmetic products of the luxury brand.

Agency Parti Pris for Yves Saint Laurent Beauty.

Scenography and production by Parti Pris.

My missions : assistance with the preparation of the competition brief (production, budgets, scenographies).